Client Project • Publishing Website & Landing Page Design

International Marketing Reports

Website and landing pages for a sports marketing research publisher.

International Marketing Reports Showcase Artwork
Project Production Asset International Marketing Reports

Project Overview

Website and landing page design for a UK publisher of sports marketing and sponsorship research. The audience is professional — rights holders, brands and agencies — so the pages had to carry the authority of the research itself rather than sell hard, and make a paid report look worth opening before you can see inside it.

What Was Designed

  • Landing page layouts built around the publications rather than a generic corporate pitch
  • Report and publication presentation giving a growing catalogue of titles one consistent presence instead of a page at a time
  • A layout system for dense information — restrained typography and clear hierarchy, no visual noise

Tools

The precision software, design libraries, and preflight standards deployed for this engagement:

Adobe Photoshop Adobe Illustrator
Editorial Web & Landing Pages

Engineering & DTP Architecture

Landing Page Hierarchy

Each page leads with the publication and what it contains, puts supporting credentials second, and reduces the next step to a single unambiguous action.

Typography for Dense Information

A restrained scale and generous measure built for reading rather than for impact — the register a professional research audience expects from a publisher.

Publication Presentation

Report covers and detail pages set to a shared system, so a growing catalogue of titles reads as a list of publications rather than a set of unrelated pages.

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